Bharat Thanvi, Co-Founder & CMO, Sanjay Bhatia, Co-Founder & CEO and Punit Java, Co-Founder & CTO

The logistics industry has undergone a great transition in recent years. Logistics experts believe that supply chain and transportation have undergone humungous transformations and have become visible forces. The reason behind such a comeback is due to the evolution of technologies like artificial intelligence and machine learning. Starting from refilling inventory to augmentation, several applications of AI benefit the logistics sector. Recent evaluations by DHL and IBM points out that there is an increase in data accessibility and increased work performance than ever before.

"By offering our services as a technology-enabled forwarder, we can transform the experience for our customers at every step of the process, from planning shipments to automating document workflows and providing key insights into their operations."

With years of experience in international logistics, Sanjay Bhatia, a logistics expert stated that the lack of transparency and reliability are the key challenges faced by both importers and exporters of India.  In some disciplines, the FF’s fail to prioritize high volume clients. Instead, they move toward lower volume clients who do not have the resources for effective shipping. Hence, this practice provides no visibility to the logistics scale and has led to the emergence of several logistic startups that intend to overcome such barriers.

Sanjay Bhatia is the founder of a tech-enabled logistics startup Freightwalla. A recent announcement states that BTJ Logistics Pvt. Ltd., which runs Freightwalla has raised an undisclosed sum from Kea Capital and Tekton Ventures. The funds would help in further improvement of the company’s technology-based platform, involving automation of document workflows.

Bhatia added, “By offering our services as a technology-enabled forwarder, we can transform the experience for our customers at every step of the process, from planning shipments to automating document workflows and providing key insights into their operations.” The investors Kea Capital and Tekton Ventures are to invest an overall sum of $3 million in the startup. Apart from Freightwalla, these investors have also invested in many automotive marketplaces.

In order to build real-time information capabilities, Freightwalla is exploring various opportunities.  It involves finding inclusion over transports and various logistic factors. It is also intended to use technological advancements like blockchain and IoT. Bhatia points out that Frieghtwalla is now beginning to occupy its position to play a significant role in setting down new forms for cargo movements in the digital age.