AppsFlyer also launched a new suite to its range of iOS 14 tools, SK360 to equip advertisers with the potential to continue to generate good outcomes and reliably develop their promotions.

FREMONT, CA: The global attribution pioneer, AppsFlyer, announced the forthcoming launch of PredictSK, a new solution for predictive analytics that will be part of its robust SKAdNetwork suite, SK360. After Apple begins applying its AppTrackingTransparency structure in early spring, the new product will be accessible. The SK360 suite will continue to help the ecosystem in all future privacy changes from Apple.

"We've been working closely with AppsFlyer to deliver a fully operational plug-and-play SKAdNetwork solution in record time," said Liwei Chen, Staff Product Manager, Twitter. "The solution was designed together to validate all advertisers' needs from SKAdNetwork are met: data trust, granularity, optimization and measurement. This is another exciting step for advertisers, delivering upon our promise of helping drive business success while maximizing end-user privacy."

Following the recent privacy updates by Apple, SKAdNetwork is going to become a big part of campaign assessment and optimization on iOS. This deterministic attribution system provides advertisers with some details on their iOS promotions, and while Apple has been actively upgrading advertisers and software developers to enhance its product, it still imposes important limitations.

AppsFlyer also launched a new suite to its range of iOS 14 tools, SK360 to equip advertisers with the potential to continue to generate good outcomes and reliably develop their promotions. This robust suite of software helps brands, all from a dedicated, unified analytics dashboard, to customize and maximize their conversion value, verify their data and keep it clean of fraud, and integrate with their choice of partners. Networks like Facebook, Twitter, Snap, ironSource and hundreds of others have now signed up to ensure that AppsFlyer and its preferred partners receive important data such as post backs and conversion value schemes seamlessly.

"Since the very beginning, AppsFlyer has been leading iOS 14 innovation, with full transparency to us about the solutions as they became available," said Dmitry Pinchuk, VP Marketing, SocialPoint. "As a privacy-oriented brand, it was imperative to us that we get on board with the new privacy features for iOS 14. AppsFlyer has helped us understand the new rules, workarounds and successfully drive marketing success."

PredictSK, the predictive analytics solution for SKAdNetwork from AppsFlyer, will be publicly rolling out later this year as part of the company's SK360 suite, in accordance with Apple's ATT compliance. The rather small timeframe marketers are supposed to focus on to assess campaign success is one of the drawbacks of SKAdNetwork. Optimization is almost difficult for just 24 hours of user interaction, to begin with. Advertisers will be able to exploit early engagement signs (first 24-72 hours) with PredictSK to predict long-term campaign performance. In this modern reality, PredictSK places mobile attribution on 'auto-pilot' in SKAdNetwork, eliminating the obstacles to calculation and timing and enabling marketers to retain and improve their competitive advantage.

"Our guiding star has been and always will be the advertisers' needs," said Barak Witowski, Vice President, Core Product, AppsFlyer. "As part of our holistic set of iOS solutions, AppsFlyer's SK360 suite will empower brands to eliminate the uncertainty brought on by limited data availability and limited measurement capabilities, while maintaining end user privacy, by combining multiple solutions for maximum coverage. Moreover, PredictSK will enable measurement across all user events to quickly and accurately predict user LTV, helping advertisers save precious time and money. With SK360, Advertisers can stay in the driver's seat while complying with the strictest privacy requirements."